An American friend of mine (Matthew – he’s on weibo, at @damaxiu) recently posted an interesting analysis of behaviour in McDonalds in Tianjin. Several downtown branches had initiated a new system, where customers ordered at the cashier counter, took a ticket, and had to wait to the side, in front of a pick-up counter, waiting for their ticket number to come up on a screen.
The new system worked – for a time. Customers obeyed as staff asked them to keep clear of the pickup counter and wait for their order to be called. But after a few weeks of the new system operating as planned, customers effectively broke it by crowding round the pickup counter, impatient to get their order, to the point that they blocked other patrons from getting their orders in a timely manner, or even took the wrong food.
Matthew then discussed how “the situation is actually a cooperation game with two easily identifiable equilibria: (1) the Pareto optimal equilibrium desired by McDonalds, which is all customers waiting across from the pickup counter and giving workers time and space to fulfil orders; and (2) the equilibrium customers at lunchtime have arrived at, a dominant “crowding strategy” with zero sum assumptions”. (He’s a smart guy). So faced with two strategies (“wait-as-requested” or “crowd-the-counter”), whether through impatience, group behaviour, or fear of losing out, the better option has succumbed to one causing aggravation, harassed staff and mistakes.
This sort of thing, unfortunately, is one of the most recurring and frustrating aspects in China of life: the way that Chinese people will game any system to destruction. A system is any kind of social convention, where certain behaviours are known and expected. And if there are expectations of behaviour, some people will try to use that to their advantage. But it doesn’t work when everyone is trying to get ahead. Things fall apart.
To take some other examples: I once worked on the top floor of a 16 storey building. At lunch time, the elevators would become crowded, everyone seeming to have lunch at the same time. So people on the higher floors would enter the elevator when it was still going up, in case it was full when going down. People from lower and lower floors followed suit, so that by the time it got to the sixteenth floor (hell, by the time it got to the tenth floor), it was always jam-packed, and unable to take any more passengers. Or another example: to see a doctor at the hospital, you have to buy a ticket beforehand. But because everyone knows they will sell out early, you have to go as early as possible. So everyone lines up hours before the hospital even opens – and so the tickets, of course, sell out instantly. (And this is before we even consider touts, or why there aren’t appointment booking systems). Or how, when driving, everyone will weave in and out of lane, trying avidly to get ahead, making drivers behind them brake and thereby causing the traffic to choke up quicker than if everyone had simply stayed in lane. Or how, at some buffets, people seem to act as though the food is running out, thus causing everyone to panic and grab as much as they can, causing the food to run out. Even the stock market can be understood this way. Investors pile in on changes in share value rather than the bottom line – leading to arbitrary booms and busts.
For the most part I applaud the tenacity and ambition of the Chinese. So many people are striving to get ahead, to develop. And in many situations, if people cooperate, it’s a non- zero sum game – everyone benefits when the rules are followed. Elevators aren’t full when they shouldn’t be, roads run smoother, McDonalds get orders out faster. But if everyone is battling to get ahead, the behaviours and expectations they should observe collapse. When there’s a finite amount of goods to go around, it is unpleasant to see people trampling down systems in their urge to grab some. Worse than that, it’s just counterproductive. You’re not gaining an advantage – you’re destroying the very methods that everyone is relying on. And that makes everyone
A version of this was published in Global Times